A Strategic Marketer, Brand Leader, and Campaign Innovator.
My Experience
Professional Summary
My expertise centers on building powerful brand identities, leading integrated marketing campaigns, and fostering seamless collaboration across teams to achieve shared goals. Holding an MBA in Marketing and a BFA in Advertising and Design, I excel at translating complex ideas into compelling narratives that elevate visibility and engagement. I’m adept at leveraging digital tools, from advanced search strategies to automation platforms, to connect with stakeholders and amplify impact. Passionate about advancing customer-driven technologies, I thrive in dynamic environments where I can inspire teams, align strategies with mission-critical objectives, and deliver marketing solutions that make a meaningful difference in any industry.
Skills
Marketing Leadership Brand Development Digital Strategy Events
Creative Direction Content Creation Lead Generation Communications
Operations + Process Thought Leadership Public Relations
Work Experience
2020-Present
Sr. Director of Marketing, Corporate Brand - Cotiviti
(formerly Edifecs, formerly Talix)
I led a comprehensive brand refresh and omnichannel campaigns, significantly enhancing lead generation and contributing to consistent pipeline growth and conversions. My strategic oversight and adoption of advanced marketing automation technologies drove a 30% increase in MQLs, strengthening market presence in healthcare data interoperability.
2017-2020
Director of Marketing - Veradigm
(formerly Pulse8)
I crafted high-impact marketing strategies and led industry-leading events, driving multimillion-dollar TCV opportunities and achieving over 100% growth in web traffic. My omnichannel initiatives and focus on risk adjustment and quality management analytics enhanced brand visibility, resulting in a 50% increase in social media presence and $22M in TCV conversions.
2015-2017
Creative Marketing Manager - Crisis24
(formerly WorldAware, formerly iJET International)
I spearheaded a comprehensive rebranding effort, including a website and collateral redesign, which boosted organic and direct web traffic by 20% and generated $300K in revenue. My strategic B2B marketing and SEO/SEM initiatives enhanced industry visibility among Fortune 1000 enterprises, fueling a $2M ACV opportunity.
Education
2001-2004
International Academy of Design
Bachelor of Fine Arts, Advertising + Design
2012
American InterContinental University
MBA, concentration in Marketing
Fun Facts
I love travel, music/arts, sports, comedy, reading/writing, and movies, and spend most of my free time engaged with any of those various hobbies. I solve most Wordle puzzles in 4 tries.
I am the daughter of Latin-American immigrants, and am fluent in English/Spanish. After being diagnosed with bone cancer at 21 years old, I became passionate about helping others navigate complex health journeys, and am currently in pursuit of a patient advocacy certificate.